Massage Envy Promotes Andrea McCauley to Chief Revenue Officer

SCOTTSDALE, Ariz. – (February 19, 2025) Massage Envy, the nation’s No. 1 provider of massage in the U.S. collectively across its franchise network and a national leader in skin care, today announced the promotion of Andrea McCauley to chief revenue officer. In this newly formed role, McCauley will be dedicated to driving strategic brand growth focused on supporting franchisees’ new customer acquisition and retention, service innovation and retail products, and marketing initiatives.

“Andrea’s strategic approach to our business will be instrumental as we continue evolve the brand. She has developed invaluable relationships with franchisees during her tenure, and deeply understands the needs of the business,” said Todd Schrader, CEO of Massage Envy. “In this new role, she will drive a unified strategy that fosters growth, strengthens the brand’s market position and deepens the value of the brand while helping to address the needs of modern wellness consumers.”

McCauley, who has been with Massage Envy Franchising since 2018, most recently served as the senior vice president of marketing, where she led consumer, digital, employee, omnichannel and local marketing, analytics, public relations, and corporate social responsibility efforts. Prior to that she held various senior roles in marketing and customer experience. 

“Serving as Massage Envy’s first chief revenue officer is an incredible opportunity to continue to serve in a new capacity for the brand,” said McCauley. “I am proud to be a part of a brand where customers and franchisees are always at the forefront of innovations and services. The team and I look forward to building on this approach to support the network, ultimately driving growth for our industry-leading brand.”

McCauley will now lead the innovation and retail service team and is responsible for driving growth and revenue for the organization. She will continue to oversee marketing, including employee brand and consumer brand marketing.   

A retail industry veteran, McCauley held public relations roles at Target Corporation and RadioShack prior to joining Massage Envy. She was also the head of content marketing at Dallas-based marketing agency Tandem Theory, where she directed initiatives for national retail and multi-unit brands including Sally Beauty Holdings, Inc., At Home Group Inc., and Smoothie King.

About Massage Envy

Massage Envy, based in Scottsdale, Arizona, is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services and skin care offerings. Massage Envy was founded in 2002 and started offering skin care services in 2008. The brand now has over 1,000 franchise locations in 49 states that have together delivered more than 225 million massages and skin care services. For more information, visit www.MassageEnvy.com or follow @MassageEnvy on Instagram, X and Facebook.